Heard on the Web: Charities Use Dubious Annuity Pitch

Heard on the Web: Charities Use Dubious Annuity Pitch

News story posted in Ethics, Marketing on 1 October 2009| 7 comments
audience: National Publication | last updated: 18 May 2011
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Summary

In a September 29, 2009 article, Forbes reports that "dozens of charities, including some with brand names, have been soliciting gift annuities over the Web citing unlikely high yields and an endorsement from a fake person who is quoted as saying she is "delighted" with her investment. The questionable plugs for charitable gift annuities, normally considered a legitimate financial product, have been fashioned from material produced by Crescendo Interactive."

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